Feb 19 2010
Highlight goes green – moving to the next level
In April 2008 we decided that Highlight Films should be focused on implementing environmental-friendly standards and procedures. As a leader of our local market, but being a company that works all over the world, we believed our market leadership comes not only with benefits, but also with demands.
Almost two years after that decision, Highlight Films is an environmental friendly company:
While in April 2008 only 5% of our footage was recorded on reusable digital media, in January 2010 more than 90% of our new visual materials are filmed on reusable flash cards and memory devices.
In 2008 we shipped hundreds of DVDs and CDs to clients all over the world. Our archive and post production departments consumed thousands of one-time disks, which most of them were discarded after days or weeks. The number was decreased significantly in 2009. In 2010 we removed this expense from our budget. All our archive activity is now done over the internet. We send files as big as 5 Giga, and backup huge projects online overnight. No more expandable media!
Our annual spending on print paper decreased over 80% in the last 20 months.
Since April 2008 we have supported several documentary projects that focused on the environment. We continue to welcome producers and directors who develop such themes, and make all possible efforts to give them the best services we provide for the lowest cost.
We are now in the midst of producing Dead Sea Dying – an Israeli–Palestinian–Jordanian documentary coproduction telling the sad story of the environmental catastrophe of the Dead Sea. Arte and Radio Canada have joined this project, which will be completed by the beginning of 2011.
A few weeks ago we announced the beginning of The Ambassador, a documentary project following wildlife photographer Amos Nachoum in his expeditions to the Canada Arctic and the Pacific Ocean, as he encounters the biggest marine predators. This film will be released in Fall 2011.
We believe it is our responsibility to provide our children with a better world. Professionally, we are ready to take any challenge that will allow us to contribute to a better environment, and hopefully will show others the way to aspire to the same goal.